Facebook Ads Strategy For Small Business

FB ads strategy

Are you interested in small business marketing and helping businesses with their specific efforts? Well Facebook ads is an incredible way to be successful in your marketing efforts and it has an incredible ROI.

So if you’re ready to make things happen, check out this specific facebook ads strategy for small business, brought to you by the guys over at Accelerated Reach. They put together this really great video detailing a $10/day Facebook ads strategy that breaks down an interesting approach to getting started advertising on the platform, even if you don’t have an audience yet.

My favorite part about the strategy is that it can really be done by pretty much anyone and involves almost minimal investment. If your business is generating any real revenue whatsoever, $10/day is a solid proof of concept investment that you should absolutely be prepared to make for the betterment of your biz.

It’s quite frankly as simple as that.

Also, another dude that is absolutely crushing it these days is Neil Patel. He put together a wonderful blog post over on his website about a beginner’s guide to running Facebook ads, and if you’re considering it, you should definitely check it out.

If you’re looking for the best platform to reach your customers, then you should consider Facebook for lead gen. It’s a huge, ready-made market, with an estimated 1.39 billion active monthly users, according to B2C. It is the behemoth social network.

Driving customers – not just visitors – to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. You can bring them to your site by crafting irresistible ads.


Top Sales Books to Read

When you are interested in becoming a sales professional, it’s important to always stay educated and up to date on the industry trends. If you don’t, the industry and your competitors might very well pass you by. That’s why it’s super important to always be learning. Here are a few of my favorite top sales books, that you can read to be smart as a whip and always selling at your peak.

And here is the list of best sales books available to read, in my humble opinion. I’ve also included some suggestions from a few other websites that might be interesting for you to check out as well. If you have any suggestions of your favorite sales books, let me know if the comment section! Thanks!

Here are two interesting ones from SalesHandy

Heavy Hitter IT Sales Strategy:heavy hitler

by Steve W Martin

If software selling is an art, then Heavy Hitter IT Sales Strategy is the bible of it. It is one of the most well thought, well-researched book on sales, especially Softwares. It covers every aspect such as the decision process of technology makers while dealing, how to implement a winning sales process and usage of social media effectively in sales. Each chapter is well equipped with useful takeaways and keywords. Moreover for good analysis, the entire book is full of interesting and motivational quotes from over 1,000 top technology salespersons. If software selling is your prime concern, whether on-premise or SaaS-based, this book will be a boon for you.

Sales Growth: Five Proven Strategies from the World’s Sales Leaders:

salesgrowthBy Thomas Baumgartner, Homayoun Hatami, Jon Vander Ark, Marc Benioff

Giving expert solution, Sales Growth provides a practical blueprint for achieving sales goals. Moreover, it reveals world-class sales strategies from top executives and how they are creating capabilities to keep growing in the future. It offers over 120 interviews of today’s most successful global leaders from a wide array of B2B and B2C organizations. This book focuses on valuable lessons that power growth including how to get ahead of your competition by following trends and turning complex scenarios into simple guidelines. You’ll also find optimum big data analysis which will help you to develop the right sales DNA. Created and designed by sales executives for sales executives, this book will provide you with all useful insights and practical guidelines to drive sales growth today and in the future.

Getting familiar with contract to hire jobs

If you’re in the job market as of late and have been in touch with any recruiters, it’s likely you’ve heard the phrase “contract to hire” brought up at some point. This isn’t a new term in the world, but it’s something you should be keenly aware of, especially if you’re in the technology field, where contract to hire can be the norm when dealing with many companies.

Contract to hire positions
Is this a good situation for you?!

Maybe this is something that you’re not too familiar with, but if that’s the case, we’ve leveraged a great article that describes exactly what a contract to hire position is.

What is a contract to hire position?

A contract to hire position is a term used in the staffing world to describe a position where you are placed at a company, initially as a contractor making an hourly rate. Following a specified time period, typically three, six or twelve months, your employment is evaluated and you are then made a permanent full-time employee. Once a full-time employee, you no longer have any ties or connections to the recruiter company that placed you.

With a contract-to-hire position, you are placed with the INTENTION of going from a contract employee to a permanent employee, although neither the recruiting agency, potential full-time employer or yourself are under any contractual obligation to make sure you convert to permanent employee status.

The key word here in this discussions is that there is no guarantee that you will ever convert as a permanent employee for the company in which you sign a contract to hire agreement with, which can be bad especially if you have to support a family and want stability in your career. To that effect, it’s highly important that you are aware of how to approach this scenario so that you can cover yourself effectively if things go south in the career search.

Make sure when you’re speaking to someone about a contract to hire role, that you are determining if they’ve ever placed someone with that company before, if they’ve ever converted permanently and if it’s a great company to work for. You don’t want to end up in a bad situation because the company isn’t a good one, that can certainly hurt you in the long run.

In addition to determing if a contract to hire position might add value to your career and where you’re looking to go, I’d suggest checking out LinkedIn to see if anyone has ever left the company or been labeled a contractor in their job description and do a little examination on your end to determine if this is a place that you can really stay at in the long run!

Do you need more information about what contract to hire jobs really are? Check out this video below from Rob, that details exactly what the type of role entails and how you can prepare yourself for the potential outcomes! Be smart and intelligent as to how you approach these type of roles, as Rob specifically discusses below, because if you’re not, a contract to hire position can potentially hurt you in the long-run within your career!

Software Sales Careers – How you can find one

Software Sales Careers
Software Sales – Is it for you?

Software Sales can be an incredible career path for many different types of professionals. If you’re interested in a lucrative job that is fun to participate in, software sales can be a path that will work wonders for you as a true professional.

The way in which I found out about this topic was actually through another site, Career Dreaming, which discussed how to find a job in software sales, and the many reasons why this might be a true job of choice.

This really struck a cord with me because not only can the software sales career path bring about really great compensation, but the worklife balance is something that is typically fantastic. In general, the software and technology industry as a whole isn’t just about the hours worked in comparison to other careers, but also how you’re treated during those hours worked. Whether it’s the opportunity to work from home/remote whenever you prefer, free breakfast, lunches, snacks and drinks in the office every single day, or just generally insane benefits, it all makes the job more enjoyable. How many other companies out there pay for every meal, give you stock options that allow you to really care about the development of the company’s financial prospects and a true sense of purpose. Not many right?

Well, in this case, this is often why I would recommend the industry and considering this as a place to really check out for your future prospects. Life is about being able to take care of yourself, your family, having enough money to enjoy the things you like, support the charitable efforts that you want and to really sit back and have a great time. If you’re interested in exactly why this career path could be something that can truly support your ideals and visions, I would definitely check out the possibility of a job in software sales.

If you’re interested in a few specific reasons as to why you should consider a career in software sales, I’d definitely check out the video below that really dives into the entire process as well as a new book that’s being released on the subject.

Good sources for these types of roles can be found on LinkedIn.com and Indeed.com, both of which have a plethora of job opportunities that should be explored further. If you have any questions about this, feel free to sound off in the comment section!